About the Founder

Thirty years of practice. One methodology that works.

Ewen Harris spent more than three decades as a financial advisor in the UK, building his business one client relationship at a time. Throughout that journey, he continually refined the way he generated introductions, tested new approaches in real meetings, learned from every success and setback, and gradually developed a repeatable system that consistently produced results.

ABI wasn't created overnight. It evolved over thousands of client conversations, hundreds of introductions, and thirty years of real-world experience. Every refinement was shaped by what worked in practice—not by theory.

The ABI Methodology™ is the culmination of that journey. It isn't a borrowed framework or an academic model. It's a proven system, built in real client meetings, and designed to help advisors create a consistent, sustainable flow of high-quality introductions.

Ewen Harris
Ewen Harris in a client meeting
The Story Behind the Method

He saw the pattern early. And then mastered it over thirty years.

The framework was shaped over three decades of working directly with private clients in the UK financial planning community. Every step was tested in real practice — not in theory.

Most advisors treat referrals as a hope rather than a process. Ewen saw early that the advisors who grew fastest weren't asking for more referrals — they were turning existing trust into introductions, deliberately and repeatably.

That distinction — between a referral and an introduction — became the foundation of everything that followed.

30 Years. One Methodology.

A career built on one idea.

  1. 1994

    Began career as a financial advisor in the UK

    Began his career at just 19 years old, working directly with private clients at one of the UK's largest banks. It was here that he developed a deep appreciation for the importance of trust, integrity, and building long-term relationships. Working with clients from the very start of his career taught him that lasting success is achieved not through selling products, but by understanding people's goals, earning their confidence, and consistently delivering value. These early lessons became the foundation of the relationship-first philosophy that has shaped every stage of his career and ultimately led to the development of the ABI Methodology™.

  2. 2005

    Founded his own Wealth Management Firm

    He founded the business with a simple philosophy: build meaningful, long-term relationships rather than focus on selling financial products. He believed that when clients genuinely trust their advisor, they naturally become advocates for the business. By consistently delivering an exceptional client experience and placing relationships at the center of every interaction, those trusted relationships generated high-quality introductions that enabled the business to grow exponentially—without relying on traditional advertising or marketing.

  3. 2025

    Sold Ewen Harris Wealth Management

    Having spent three decades building a successful wealth management practice, he knew there would come a time to pass the baton. Together with his wife, he chose to move to California to create new opportunities for their family and begin the next chapter of their lives. He sold the business to a younger advisor who has continued to thrive using the same relationship-led introduction strategy that helped build the firm, and he continued to mentor him through regular monthly one-to-one meetings, ensuring the philosophy and values that underpinned the business continue to flourish.

  4. 2026

    Launched ABI (Assets by Introduction)

    Following his move to California, he launched ABI (Assets by Introduction) to share the relationship-led philosophy and introduction strategy that had defined his career for more than 30 years. Drawing on decades of real-world experience, he now helps advisors and business owners build stronger client relationships, generate consistent introductions, and create sustainable business growth through proven, practical principles.

     

30+

YEARS OF FINANCIAL ADVISORY

UK

ORIGIN OF THE METHODOLOGY

Who This Is Designed For

A methodology for relationship-based
professional services.

Built inside financial planning, applicable across any B2C professional services business
where trust and introductions drive growth.

SPECIFICALLY DESIGNED FOR

  • Financial Planners (CFP Professionals)
  • Financial Advisors & Wealth Managers
  • Registered Investment Advisors (RIAs)
  • Investment & Retirement Professionals
  • Banking & Lending Professionals
  • Insurance & Risk Advisors

ALSO APPLIED ACROSS

  • Attorneys & Solicitors
  • CPAs & Accountants
  • Insurance Professionals
  • Business Coaches
  • Recruitment Specialists

The framework is B2C-first. It can be adapted for B2B engagements through one-to-one coaching, where Ewen tailors each step to your specific target audience.

The methodology is proven.
See how your introduction skills compare.

The ABI Introduction Assessment places you in the right program in three minutes. No consultation required.

ABI Methodology™ · Skills Assessment

Find Out Exactly Why Your Clients Aren’t Introducing You to Others

A 3-minute diagnostic for financial advisors. Ten questions across five categories. You’ll see exactly where your introduction process is working, where it’s leaking opportunity, and what to do next.

  • Takes 3 minutes
  • Free — no credit card required
  • Personalized recommendations based on your score

We’ll email you your full breakdown plus tailored next steps over the next 10 days. Unsubscribe anytime.

Larger practices.